AI + ART Week
Creative Direction, Lead Product Designer & Brand Identity
Role
Creative Direction
Lead Product Designer
Brand Identity
Timeline
January – February 2026
Deliverables
Responsive Event Website
Marketing Flyers
Digital Infrastructure
Live Link
Visit Website01. The Brief & Challenge
Exploring the Intersect of AI & Art
The AI + ARTS Week, hosted at the Gallery of Code, was designed to explore the intersection of artificial intelligence and creative expression. The challenge was to create a cohesive digital presence and marketing assets that felt both cutting-edge (technological) and deeply expressive (artistic).
The Dual Traps
- Avoid sterility: Tech-focused sites often feel cold and lacks creative soul.
- Avoid clutter: Abstract artistic designs frequently compromise schedule navigation.
- The Goal: An intuitive, responsive website to drive registrations and a premium, high-impact flyer system.
02. Visual Identity
Luminous Noir & Modern Heritage
To honor both data and art, the visual direction blended precise digital layouts with rich, expressive tones. Deep, dark backgrounds symbolize the vast canvas of digital algorithms, contrasted against warm cream tones and vibrant accents to inject human emotion and artistry.
03. The Website Design
Frictionless Conversion Layout
The primary objective of the landing page was frictionless conversion—getting tech enthusiasts, artists, and investors to register for sessions.
Dynamic Hero Section
A bold, immersive introduction that sets the creative tone immediately.
Intuitive Schedule Grid
A highly organized layout allowing attendees to filter sessions by day, track, or speaker without getting overwhelmed.
Seamless Registration Flow
Clean forms optimized for both desktop and mobile views.
Programmatic scroll walkthrough of the event landing page.
Full desktop landing page layout showcasing the structural balance between text and visual assets.
04. Marketing Assets & Flyer
High-Impact Promotional System
The flyer translated the digital design system into high-impact promotional assets for social media and physical distribution. It prioritizes dates, venue (Gallery of Code), and headliners so crucial details are scannable in less than three seconds.
Social media marketing flyer variant.
Symposium announcement social media post.
Event roll-up banner design variant.
05. Results & Impact
Cohesive Brand Journey
Zero Friction
Users experienced zero visual friction moving from the first flyer impression on social platforms to final registration on the live site.
High Engagement
Clear layout hierarchies resulted in smooth navigation and higher click-through rates across the multi-day event schedules.